Crucial Crowdfunding Guide

The Pros & Cons of Crowdfunding

Listed below are some of the advantages of Crowdfunding and why any SME or Entrepreneur should consider it as part of their financing portfolio;

  • It can provide access to capital
  • It can help hedge against risks associated with new product launch
  • It can be an excellent marketing tool, and allow you to test elements of your marketing approach
  • It can provide proof of concept, and help you test and prove the popularity of your product
  • It can facilitate crowdsourcing of brainstorming
  • It introduces prospective loyal customers
  • Your backers become part of your marketing team
  • It provides the opportunity for pre-selling
  • Unless equity Crowdfunding, no transfer of shareholding or ownership of the business is a consequence of the financing
  • The project may receive unexpected and useful advice, and even tangible offers of assistance
  • If at first you don’t succeed, you can try again.

On the flip side, there can be negative consequences associated with Crowdfunding, including the following;

  • It can be stressful, and requires tireless effort to succeed
  • It is not like a traditional product pitch – the crowd funder must be clear on who is the target consumer, and will require knowledge of consumer marketing, social networks and social marketing techniques
  • It requires a high level of creativity in how you publicise and promote the offering
  • The business / product is immediately in front of the public, and competitors
  • The project must be sufficiently interesting to a sufficient number of people to have a chance of success
  • Any successful project requires dealing with a large number of stakeholders all with different expectations and demands
  • Lack of guidance
  • You will need an advanced knowledge of Social Media
  • Projects compete against other projects as well as industry competitors
  • It doesn’t always work
  • Even if the project gets funded, it may still fail for other reasons (legal, moral & reputational consequences).
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CRUCIAL is co-funded by the EU through ERASMUS+. Project: CRUCIAL (Crowdfunding Capital) 2015-1-IE01-KA202-00862The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein